want-want_story_packagings
want-want_story_packagings

What does
want-want_logo
want-want_logo
mean?

WANT-WANT takes its name from the Chinese meaning of prosperity and flourishing. Since our founding in 1962, we have upheld the principles of People-Oriented, Self-Confidence, and Unity. Over the decades, WANT-WANT has grown a beloved household name, best known for our rice crackers and snacks that bring joy to people of all ages around the world.

1962

Establishment of I-Lan Foods Industrial Co., Ltd.

1977

Mr. Tsai Eng-Meng is appointed CEO.

1979

The famous ‘Hot-Kid’ mascot is created and begins to gain recognition in the Taiwanese market.

1983

The company name “Want-Want” is officially registered. Want-Want starts its cooperation with Iwatsuka Confectionery Co., Ltd.

1992

Want-Want establishes its first office in Hunan, Changsha, and names it “Hunan Want Want Foods Ltd.”

1996

Want-Want Group is listed on the Singapore Exchange Securities Trading. Ltd.

2005

Want-Want Group is ranked as one of the top 20 best-rated international companies among 100 competitors, and is voted number one in China by the Singapore Foreign Corporate Association.

2013

Want-Want Group is named one of the 50 best large companies in Asia by Forbes Asia for five years in a row.

2014

Want-Want Group wins the award for the largest food and beverage company as part of Asia Business Week’s ranking of the Global Top 1000 Chinese Entrepreneurs. The Group’s President Tsai Eng-Meng is ranked as a Top 100 CEO by Harvard Business Review magazine.

2015

Matthew Tsai, Chief Operating Officer of Want-Want Group, is awarded the “Notable Youth Award” at the “Chinese F&B Association of Science and Technology Innovation Awards”

2018

CEO Tsai Eng-Meng is awarded the title of “Meritorious Entrepreneur” on the occasion of China’s 40th anniversary of reform and opening-up.

2020

Want-Want Group comes third in the ranking of Taiwan’s top 25 international corporate brands for the 12th year running.

2022

Want-Want Group celebrates the 60th anniversary of its founding.

2025